next Lolla '19JAN 2019
For the second year in a row, next Bank was one of the sponsors at the brazilian edition of Lollapalooza, but with no activation space this time. So, how to draw attention and include next Bank in the conversation in a more organic way? Stickers! Exploring the concept 'next sticks to everything', we designed not only the basic event kit — commercial, video bumper, posters and banners — but also a sticker booklet referencing the brand's universe for attendees to receive along with their tickets.
VISUAL CONCEPT, DESIGN & ART DIRECTION: BRUNO NOGUEIRA, BIANCA SOLHA, VICENTE SILVA, GABRIEL BERTA
COPYWRITING:
MARCELO DINIZ, THAIS BOAVENTURA
ILLUSTRATIONS: CAMILA ROSA & LEANDRO ASSIS
MOTION DESIGNERS: ANDREA SENISE, BRUNO JORRI, BETO GALLONI, CAIO DO AMARAL