Gympass Social FeedFri Jul 19 2022
In April 2022 Gympass underwent a complete refresh of every owned social media channel with three goals in mind: reinforce its brand assets (and colors), intrique its followers without disrupting their scrolling, & rewrite what wellbeing means. For my creative partner and I, it was a fun (and colorful) creative challenge: to come up with more and more engaging content ideas using visual storytelling, motion and have I mentioned colors?

ROLE: CONCEPT, 3D, MOTION, ART DIRECTION
COPYWRITER: EMMA CAMPANELLA

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